S.W. Basics use the simplest possible blends of impeccably sourced, whole ingredients to create products that truly work. Why? Fewer ingredients = less chance for irritation, higher potency, and a smaller overall ecological impact. All of their ingredients are either certified organic, Fair Trade, or sourced from small family farms.
They use the fewest possible ingredients for effective skincare. S.W. Basics products are made simpler for a reason: fewer ingredients means higher potency and less of a chance for irritation, which is why they're so awesome even on super-sensitive skin.
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“I’m now a month in to using S.W. Basics, and my skin is truly looking better than ever…But, bottom line, this stuff simplyworks. Plus, if I had a reaction, I’d be able to pinpoint its cause, which has not always been the case with past skin-care products. Even better, I actually had a coworker feel my face recently — it looked that good. Pretty sure she described my skin as feeling like ‘the softest suede.’ Bam! I’m a believer” – Willow Lindley, Refinery29